Визуализация опросного инструментария в онлайн-исследованиях: как различные элементы дизайна анкеты влияют на качество данных
2016
Online mode of data collection
provides much more opportunities
for the visualization of the questionnaire
tools than the traditional paper format.
Hence, there is a need to explore how
various elements of the questionnaire
design affect the quality of data collected
via online surveys. This article presents
an overview of the Russian and
foreign studies devoted to this topic.
We consider the following aspects: (1)
visual design of the screen (colors, use
of progress indicators showing the completion
of on-line questionnaires), (2)
layout of rating questions (radio button,
slider, drag-and-drop), (3) visualization of
open-ended questions (size of text input
box, number of windows, use of explanatory
and motivating introductions to
questions), (4) presentation of non-substantive
response options (use/non-use
of non-substantive options, visualization
tools). In conclusion, we make a number
of recommendations concerning
the questionnaire design that can help
researchers make their surveys more effective
and obtain a complete and high
quality data.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
1
Citations
NaN
KQI