Estrategias de marketing en medios digitales para promoción de la marca Nivi en el mercado de la ciudad de Machala.

The marketing strategies implemented in digital media, imply one of the most powerful weapons for business growth, as they allow us to investigate the true reality of the use of these media where we can offer and position the brand of our products, on the other hand The study of this project helps to highlight how important it is to analyze and be aware of the changing market, allowing us to develop strategies that fit the needs of our target audience. Nowadays, the changing environment of the market means that companies are expecting new trends in digital media, because the commercialization of products and / or services depends on them. By running and providing information in digital media they generate more popularity, attracting users in our online media. The implementation of the proposal aims to meet and systematize reliable marketing strategies, which allow the user to visualize the image desired by the company and generate greater purchase action in our brand. Business success depends not only on good market leadership, but also on good integrated communication within the organization, which provides coherence and integration between the objective and the roadmap, guaranteeing an increase in brand positioning, becoming a competitive conglomerate In demanding digital environments.