Store brand formulas--a new alternative for bottle-feeding moms.

: There are more infant formula options on the market today than ever before. Health care professionals must help mothers determine what type of formula to feed their child, such as an iron-fortified, milk-based formula or a soy-based formula. It is also key to realize that the Federal Food and Drug Administration tightly regulates infant formula so they are all nutritionally equivalent. The only significant difference among today's term formula options is price. Most leading retailers around the country carry a store brand of formula that bears the store's name, is made by Wyeth Nutritionals, regulated by the FDA, and available at a significant savings.