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The Effect of Consumer Maximization Tendency on the Evaluation of Means in Single-versus Multi-goal Contexts
The Effect of Consumer Maximization Tendency on the Evaluation of Means in Single-versus Multi-goal Contexts
2017
Yeo Jin Kim
Gwang Un Dae Hak Gyo San Eop Sim Ri Hak Gwa Seok Sa
Hye Bin Rim
Byung-Kwan Lee
Keywords:
Maximization
Welfare economics
Economics
Mathematical optimization
Computer science
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