Color Language of Commodity Packaging

The dependent relationship between light and color was discussed.The important function and meaning of color to psychology and traditional culture were introduced.The application method of color in packaging practice was discussed from the aspects of psychological association,traditional culture,national aesthetics,and religious color symbol,with some examples.It was concluded that application of color in packaging design should be regulated for different audiences and different environment,so as to give packaging design the full aesthetic and kind feeling.