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Cause related marketing: The role of mental accounting, price and product type: (722352011-009)
Cause related marketing: The role of mental accounting, price and product type: (722352011-009)
2013
Enrico Rubaltelli
Ilaria Baghi
Marcello Tedeschi
Rino Rumiati
Keywords:
Marketing
Mental accounting
Business
Product type
Correction
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