Structural reform and environmental proactivity: the case of brazilian companies

Since the mid 1990's, Brazilian companies have faced a huge structural reform associated with trade liberalisation, deregulation and decrease of state intervention. In this context, they have been pressured to behave in a more socially and environmentally responsible manner. The objective of this paper is to identify whether environmental strategies were influenced by degree of internationalization, size and stakeholders' pressures. It was used the strategy of case study with the technique of systematic interviews for primary data collection. The research was conducted in petrochemical, steel, textile and shoe industries, established in different Brazilian states, chosen by theoretical sampling. The empirical results demonstrate that modern preventive natural environmental approaches seem clear in large companies that have international investors and operate in global markets. It is markable in the steel and petrochemical companies. The study finds that the structural reform has caused a positive environmental effect on Brazilian companies because global ties increase self-regulation pressures and enforces the engagement of a new range of stakeholders.