Apple shape changing possible with cytokinin and gibberellin sprays

Abstract Not Available – First paragraph follows: Advertising has encouraged the consumer to buy elongated apples, although the shape of the apple has no bearing on its ultimate quality. The effectiveness of the advertising campaign has resulted in a premium price for elongated fruit. Several investigators in the past 50 years have attempted to explain why apples from some areas are more elongated than apples from other areas. Most investigators now believe that elongated fruit are produced in areas where temperatures are cool for about