Plano de Negócios: Confecção de Moda Praia e Fitness

This work has as a source of investigation the success factors for the implementation of an enterprise in the beachwear and fitness industry in the Greater Florianopolis region, aligned with the market perspectives and consumer trends in the sector, seeking through analysis and theoretical foundation acquired in the Administration course, subsidies for the preparation of the business plan that will be fundamental for decision making regarding the feasibility of opening the business. Therefore, this study has the problem of answering the following question: What is the economic feasibility of opening beachwear and fitness clothing in the Greater Florianopolis region?