SWOT Analysis of Four Espoused Business School Goals
2019
This book has developed four commonly accepted goals of university-based business schools: wissenschaft; informing the practice of business; instilling virtue; and training professionals. Accepting any of these espoused goals for a business school has implications. These implications can systematically be analyzed by considering the strengths, weaknesses, opportunities, and risks associated with each—commonly characterized as a SWOT analysis.
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