43.3: Power Efficient AMOLED Display with Novel Four Sub‐Pixel Architecture and Driving Scheme

2010 
We present a novel all-phosphorescent AMOLED pixel architecture with a red, green, light blue and deep blue sub-pixel design. The highly efficient light blue reduces power consumption by 33% compared to an equivalent conventional RGB display using a fluorescent blue sub-pixel. Furthermore, by using a light and deep blue sub-pixel layout, the lifetime of the display will be significantly increased due to the reduced on-time required for the deep blue sub-pixel. Here we demonstrate this new design in a 2.5-inch AMOLED panel.
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