Assessing Sustainable Urban Mobility Policies in the Mediterranean Tourism Destinations Through Multi-Criteria Decision-Making Models

This chapter presents the assessment of 11 sustainable urban mobility measures according to 10 criteria for European medium-sized touristic cities, using multi-criteria decision-making. The study includes the viewpoint of six different European stakeholder groups, identifying their interests and comparing their ranking on appropriate mobility measures. It was found that the majority of stakeholders give the highest priority to the wellbeing of local communities and the quality of life, despite the economic implications of services and the potential impact on incoming tourism. Mostly they emphasise on at least two out of five criteria categories: Society and Environment or Society and Mobility. Tourism stakeholders showed a high preference for environmental criteria, demonstrating the continuously raising awareness on the links of tourism and environment. “Mobility management and travel plans” policy was the most popular policy amongst all groups, indicating that the provision of information, personalised plans, and smart applications can increase the use of sustainable mobility modes and have a significant positive impact in all examined categories. Overall, the multi-criteria analysis performed in this study can be a valuable tool for decision-makers during the shaping of future policies for sustainable mobility in urban tourist destinations, considering numerous parameters and stakeholders’ viewpoints. Moreover, it can be further developed and adapted to specific needs.