Postfeminist biopedagogies of Instagram: young women learning about bodies, health and fitness

ABSTRACTSocial media can become a site of public pedagogy (Rich, E., & Miah, A. (2014). Understanding digital health as public pedagogy: A critical framework. Societies, 4(2), 296–315. doi:10.3390/soc4020296) through which young people learn about health and fitness. Photo and video-sharing social networks are emerging as sites of media practices through which images of the perfect fit body circulate, popularly known as ‘fitspiration’ media. Our research examines how girls and young women negotiate contemporary discourses around body, health and fitness circulating through Instagram and the subjectivities such technology enables. We draw on participatory and collaborative research with young women from three Spanish Secondary schools who each engaged with exercise-related content on Instagram and who self-defined as physically active. Focus groups and semi-structured interviews explored participants’ uses, meanings and influences of this digital content over their embodiment and subjectivities. Through th...