Fair trade phenomenon and its evolution in Visegrad countries

Objective: The objectives of this paper are as follows: to describe how the Fair Trade movement supports the achievement of the Sustainable Development Goals (SDGs), also using A Theory of Change, to analyze the Trade Fair phenomenon in the global scale, in the V4 countries and make a comparison with selected EU countries as well as an attempt to develop recommendations for the Visegrad Group countries in terms of the Fair Trade development. Research Design & Methods: The research methods applied in the article are: studying the literature of the subject, analysis of source texts, the descriptive method and deductive reasoning (the observational method combined with a case study). Findings: Fair Trade development level and the sales level in the analysed countries considerably differ from other developed EU countries. Contribution & Value Added: Therefore, it was proposed in the recommendations to use the UK benchmarks and take advantage of the economic potential of the V4 group.