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Book Review: Atul Joshi, Winning a Billion Consumers: A Disruptive Approach for Success in India:
2016
Atul Joshi, Winning a Billion Consumers: A Disruptive Approach for Success in India. New Delhi: SAGE Publications India Pvt Ltd, 2016, 261 pp., ₹450 (ISBN: 978-93-515-0557-0)
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