The Impact of Mass-media upon Personality Development of Pupils from Primary School

Abstract The media roles consist in public communication of information, the implementing of non-formal and informal education, entertainment, socialization of individuals, so on. This makes many people to allocate more time for virtual activities, in detriment of the real life. In this study, we aimed to identify primary school pupils attitude towards virtual environment promoted by the media. The sample of research consisted of 213 students studying in primary education in Bihor County, Romania. The instrument used research was represented by a questionnaire and the timeframe of the research was between November - Decemvrie 2014. The results prove that the majority of investigated students spend more and more time in front of TV and computer, that could affect their personal development.