Development of small businesses in tourism in the Lake Skadar National Park
2014
The subject of paper is a study of the possibilities for the development of
small businesses and enterprise in the region of the Lake Skadar National
Park, with an emphasis on a marketable tourism product. In a time of
transition such as this, progress in the economy and therefore in tourism is
highly dependent on the creation of a range of tourism products that are
attractive both to the major consumer segments and to the niche market. Their
successful promotion is intended to secure economic growth and a higher
standard of living for the local population. The basic methodological
approach has been secondary research, based on existing bibliographical
sources. Primary research has included field visits, surveys of the local
population, interviews with relevant representatives of small businesses and
of the National Park and analysis of the results collected. The findings
point to a need for change in the economic structure in favour of the
development of small business and enterprise and for their networking with
the objective of creating competitive products, facilitating employment and
securing access to the market. In order to breathe life into this as yet
underdeveloped region, potential sources of financing need to be secured and
greater initiative on the part of the national and local government is
needed. The cluster model is also considered herein as a way of halting
economic and social decline in the local population, especially in terms of
connecting the more developed southern region with the undeveloped north.
Since the discussion concerns business development in an area that is under a
special protection regime - which requires continual monitoring of carrying
capacities - a priority in future development must be the sustainability of
the natural and economic system in this region.
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