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Caterina, Alexa and the Others

2020 
What will the future identity of design be? Perhaps that of making man-machine communication even more fluid through the development of more intuitive interfaces and objects that prolong us, capable of inducing the emotion of non-reality or on the contrary will tend to restore strength to the material, to the tangible aspects and to the real emotions? Artificial intelligence is meaningless, it cannot therefore give sense or meaning to what it learns, so the strategic vision of design will remain a human responsibility just as creativity will always belong to that side of the human, that artificial intelligence cannot understand and undermine. We can therefore conclude that yes, probably in future, many works will be carried out by robots, but still instructed by man.
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