중국문화권의 한류재확산을 위한 e-서비스 품질차원의 한류시점별 종단분석 연구

Since the late 1990s, the Korea wave has been very big issue among Asian nations. It has been increased in some regions including Russia, east Europe, south america but it has been decreased in some regions including Japan and China. The stream of Korea wave has been changed until now. So we need a study considering on the time period of Korea wave. So this paper shows several implications from some changes by each time period of Korea wave for Chinese cultural regions. These implications are applied to develop a tourism app and to design a tourism web site for each Korea cultural region. In order to achieve objectives of the paper, we collected and classified several thousands of requirements from bulletin board systems and e-mails. We surveyed the weight of national e-brand strategies from tourism experts and employee of KTO(Korea tourism organization). The main method of the paper is Quality Function Development (QFD) and this is used twice for 1st HOQ and 2nd HOQ. It shows how to enhance e-service quality utilizing types of requirements by Chinese cultural regions and by the time period of Korea wave. The result of the paper implicates that the app and web service has to be designed differently according to the time period of Korea wave.