Approaches to dominant IT products: Special emphasis on Microsoft and Apple

The main objective of this project is to analyze approaches to dominant IT products in the market and present special emphasis on Microsoft and Apple. In addition, it will focus on Microsoft and Apple as they are considered as leaders in the market. Nowadays, Microsoft products are dominant design ones. Apple’s situation becomes risky due to market’s main threat which is other competitors; such as Samsung, Nokia, and Google. Their products are about to win the market, however, there are some factors which are not supporting the company. More innovations, adjusting prices, and becoming more users friendly will help a lot to dominate the market. Based on literature review, research methods used such as survey and interviews, there will be different approaches presented in this paper which lead to dominant IT products. Results and discussion parts enriched the paper and added more value to the paper.