Correspondence Analysis of Rice Farmer Characteristics and The Adoption Level of Warehouse Receipt Sytem Innovation"Reviwer"

Characteristics of rice farmer had a correlation with the warehouse receipt system innovation-decision process. The objective of this research was to analyze the association between rice farmer characteristics and the adoption level of warehouse receipt system. The data of this research was collected from 90 rice farmers who adopted warehouse receipt system managed by PT Pertani Agribusiness Warehouse Unit Haurgeulis in Indramayu Regency during 2011 - 2014. The correspondence analysis was used to find the answer of research objective. The result of this research was needed to determine the rice farmer target in diffusion of innovation process in order to increase the adoption level of warehouse receipt system optimally. The result of this research showed that age, farm scale, and farm experience were the rice farmer's characteristics that had significant assosiation with the adoption level of warehouse receipt system in Indramayu Regency. This research suggested that to improve the adoption level of WRS, the diffusion of WRS process should engange the rice farmers who had the cultivated land 4 - 10 ha,, farm experience above 25 years, and age was above 50 years. an innovation. Masud and Kari (11) research results regarding behavior related to the conservation of the environment show that the demographic factors (age, sex) and socio-economic (education, employment, income) have a significant effect on conservation behavior. Information on the relationship between the characteristics of the rice farmers and the level of innovation adoption of WRS in Indramayu is needed to improve the effectiveness of the diffusion of WRS innovation in the future. The effectiveness of WRS innovation diffusion will conceptually happen if the process of diffusion of innovation committed against public WRS (rice farmers) is appropriate. In this regard, the purpose of this study was to analyze the relationship between the characteristics of the rice farmers and the level of WRS innovation adoption in Indramayu.