20대 여대생의 체질량지수에 따른 하체 체형관리 인식 및 만족도 연구

In this study I analyzed using survey in order to develop custom-built program according to customers' individual tendency and distinct characteristic in the rapidly growing controlling body type service part and to supply marketing's basic data understanding the satisfaction and controlling lower body type of women in their 20s according to BMI from 180 Seoul Women' s University students. 89.1 % from the whole thought that women need to get lower body type controlling, and answered the ‘thigh’ as the most important part for an attractive lower body, the hardest lower body part to get rid of the fat, and the part that needs to get body type controlling. From the women in their 20s, only 13.9% answered that they have experienced using the obesity care center for controlling their lower body type, and 86.1% answered that they don't have any experience. If we look at the actual situation of the use of body type care center, the most reason for getting lower body type controlling was ‘to make a balanced body type' for 47.8%. The number of time using the body type care center was the highest on ‘more than once a week' for 47.8%, and the period using the body type care center was the highest on ‘2-3 months' for 52.2%. The reasonable controlling time was the highest on ‘1-2 hours' for 56.5%, and the reasonable cost for a single surgical procedure was the highest on ‘5-7 hundred thousand won' for 56.5%.