A Study on the Relationship among Evaluation Attributes of Local Festival, Visitor`s Satisfaction and Behavioral Intention: A Case Study of BIFF

The purpose of this study is to clarify the cause and effects of evaluation attribute, visitor`s satisfaction and behavioral intentions focused on Busan International Film Festival(BIFF). To achieve the study objective, 277 valid questionnaires were statistically analyzed, using frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis and path analysis. The results show that the evaluation attribute of local festival exerts a positive influence on visitor`s satisfaction and behavioral intention. Second, visitor`s satisfaction had positive effects on behavioral intention. The regional festival can vary depending on the visit is satisfied. Consequently, it was revealed how evaluation attribute is in the visitor`s satisfaction and behavioral intention in local festival.