Концептуальні основи управління інвестиційною діяльністю електроенергетичного підприємства

The article identifies the features of electric power enterprises as participants in the investment process, which are taken into account when developing conceptual provisions for managing the investment process of an electric power enterprise. The content of the definition «management of the investment activity of an enterprise» has been investigated. The stages of management of the investment activity of the enterprise are determined, including: analysis of the investment climate of the country; investment diagnostics; determination of the volume of investment resources; development, selection and implementation of measures to achieve a certain state of investment attractiveness; intensification of the inflow of investments into investment objects; change in the state of the enterprise due to the effect of investment. It has been substantiated that effective investment decisions at the micro level can lead to an increase in the value of an enterprise. Taking into account the specifics of investment activities at the level of electric power industry enterprises, management principles have been determined. A model for increasing the efficiency of the investment activity of an enterprise is proposed based on the criterion of maximizing its value.