이모티콘 캐릭터를 활용한 화장품브랜드 캘리그라피 디자인 연구 - 카카오프렌즈를 중심으로 -

This study attempted to develop calligraphic designs for cosmetics brands, using KAKAO FRIENDS emoticons. For this, adjective emotional words were extracted and analyzed by FGI and Charles Osgood. Then the Kakao Friends names were designed using Korean calligraphy. The results found the following: First, Ryan represents a big blunt male lion while Apeach symbolizes a playful character. In addition, Muzi becomes shy easily, and Con looks like a small crocodile. Second, Ryan has a manly and intelligent image, while Apeach is feminine, lovely, and cute. Muzi is gentle and playful, while Con is unique, dark, and wild. Based on such characteristics of the emoticons, this study developed calligraphy designs for cosmetics brands.