The Relationship among Achievement Motivation, and Work Values and Entrepreneurial Intention in

In the present study, we investigated the relationship among entrepreneurial intention, work value and achievement motivation in the sample of 642 undergraduates and graduate students of Peking University, adopting EIQ (The Entrepreneurial Intention Questionnaire), WVI (Work Values Inventory), IOAM (Indi- vidual-Oriented Achievement Motivation Scale), and SOAM (Society-Oriented Achievement Motivation Scale). Using Structural Equation Modeling, we examined the factor structure of work values and the medi- ating role of work values in the relationship between achievement motivation and entrepreneurial intention. The result revealed the existence of a two-factor structure for the work values and confirmed the mediating role of work values. We also found that individual-oriented achievement motivation had a more important in- fluence on entrepreneurial intention than society-oriented achievement motivation.