Атрактивна тактика і особливості менеджменту транспортних музеїв штату Нью-Йорк в аспекті роботи відповідних установ України

The purpose of the research . Important conditions for success of a museum are a competently built-up management system and consistent attraction activities designed for different types of target audience. The article analyses the structure of attraction activities in Ukraine’s transport museums compared to that of New York State museums. The methodology of the research . The museum visitors were interviewed, the content of the museums’ websites and testimonials was analyzed. The focus was on the description of the museums’ exposition, dramaturgy, types of attraction policy and activities for various types of target audience. Comparison of opportunities for actualizing the attraction potential of transport museums in Ukraine and New York State was made. Based on the analysis, a method of increasing their popularity was deduced. The scientific novelty lies in adaptation of attraction strategies of the US transport museums to Ukraine’s realia. For the first time, the factors of influence on the audience from attraction events in transport museums in Ukraine and the US (on the example of the state of New York) have been systematized. Conclusions . Methods of museum space theatricalization and animation in transport museums of the US have been analyzed. Based on that, an algorithm of actions for Ukraine transport museums have been deduced. There is a need to consider means of attracting financial resources and museum volunteering to the museum space. The issue of practical realization of this task by museum workers in the realia of post-soviet cultural space has been raised. Experimental modelling of an attraction events program in Ukraine’s existing transport museums may approbate the results of the research.