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Antecedents of Product Innovativeness and Customer Value in Bottom of the Pyramid Markets--Model
Antecedents of Product Innovativeness and Customer Value in Bottom of the Pyramid Markets--Model
2021
Hailu Getnet
Aron OCass
Hormoz Ahmadi
Vida Siahtiri
Keywords:
Industrial organization
Bottom of the pyramid
customer value
Product (category theory)
Business
Correction
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