Willingness to Pay for Elderly Tele-Care System Using Digital Terrestrial Broadcasting.

: The aim of this research is to quantify individual willingness-to-pay (WTP) to test effectiveness of Digital terrestrial broadcasting elderly tele-care system.We used contingent valuation method (CVM) to estimate the WTP for this system among 400 citizens living in Japan. The median WTP for this services's monthly fee is estimated to be 431 JPY. The finding suggests that people who cares their health were pay more to use this system.