Overview of IPTV Development in China

Internet Protocol Television (IPTV) provides users with digital television services, which are based on Internet Protocol (IP) and related value-added services in a low-cost and efficient manner. It combines digital television services and telecommunications broadband services with real-time interactivity, which is welcomed by users. However, in recent years, the development of global IPTV has slowed down, and the growth of the number of users has entered a bottleneck, even some countries have experienced negative growth. As the rapid increase of IPTV users in recent ten years, China has also entered the bottleneck period of development. This article summarizes the development history of IPTV in major countries and regions in the world, especially the development history of China’s IPTV in the past ten years. Based on the current status and existing problems of China’s IPTV market, the research team proposes several suggestions and development directions. We are looking forward to exploring IPTV industry opportunities in the new era and a new future.