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Social Media Celebrity Endorsement, Brand Image, and Brand Differentiation in Purchase Intention--Model
Social Media Celebrity Endorsement, Brand Image, and Brand Differentiation in Purchase Intention--Model
2021
Matthias Fink
Monika Koller
Johannes Gärtner
Arne Floh
Rainer Harms
Keywords:
Psychology
brand image
Social media
Advertising
Correction
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