THE PROMOTION OF PERSONAL RESOURCES FOR THE PREVENTION OF ALCOHOL ABUSE

This work offers a theoretical reflection upon the specific characteristics of alcohol use in Spanish adolescents and their implications for the design of preventive programmes. Based on the analysis of a sociocultural context that views adolescent use as normal, the influence of advertising strategies for alcoholic beverages that coexist alongside government, regional and school preventive campaigns, and a specific type of drinking that takes place primarily at weekends, with friends, for fun and often as an increasingly deliberate attempt to reach a state of inebriation, we consider several different arguments outlining the need to reorient the design of preventive intervention towards giving a more important role to the resources of adolescents themselves, so as to equip them better to deal with the influence of the various socializing agents.