Понятие векторности смысловой единицы в аспекте проведения лингвистической экспертизы текста

The articlefocuses on the problem of developing a valid methodology of the media text analysis. Any mass media text as a communication act can cause diverse audience reactions and, in case of a conflict, become an object of a linguistic analysis in court. In our opinion, one of the major parameters to be considered while analyzing the text should be a communicator’s argumentative strategy as the techniques of audience manipulating by means of the arguments in order to promote a certain thesis. It is implemented in the wide context of the message formed by themicroand macrocontext. To develop the model of text expertise based on the context approach, we introduce the concept of “vectoring” by which we mean an ability of a notional unit to realize a social function depending onthe total context. The sum of the vectors of single notional units determines the total vector of the whole message, its social function. The function of the emotive-appraisive vocabulary as the factor determining a vector in the process of the realization of the author’s intention has been considered. The theoretical points are illustrated by the analysis of some exemplary text abstracts which enable to elicit their vector.