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The Fanaticism of Cricket Fans’ Impact on Brand Recall of Advertised Brand While Cricket Match Being Telecasted
The Fanaticism of Cricket Fans’ Impact on Brand Recall of Advertised Brand While Cricket Match Being Telecasted
2018
R.M.C.A. Senanayake
A.R.N.D. Ramanayaka
A.M.S.J.P. Sbeykoon
Keywords:
Advertising
Cricket
Fanaticism
Recall
Psychology
Correction
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