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The Market Orientation: Innovation Performance Relationship: The Roles of Absorptive Capacity and Environmental Turbulence
The Market Orientation: Innovation Performance Relationship: The Roles of Absorptive Capacity and Environmental Turbulence
2013
Alex Pedrosa
Wolfgang Gerstlberger
Claudia Jasmand
Keywords:
Industrial organization
Marketing
Absorptive capacity
Market orientation
Turbulence
Business
Correction
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