Plan de comunicación: Auditoría y Campañas Interna y Externa para el Colegio Johannes Kepler.

The objective of the present work is to determine the theoretical foundations on all concepts of the communication. Corporate identity, brand and reputation will be established, which are intangible assets that provide organizational communication an add value. In addition, the DirCom concept will be analyzed, which raises the concept of global communication and identify their roles in the area of communication in an organization. Internal communication will be presented, and how a communication audit will be conducted to determine communication problems in order to plan and organize four campaigns to the public and five to the outside public of a company