Measuring Student Loyalty towards Residential College using Structural Equation Model

The objective of this study is to identify the factor that effect the student loyalty towards residential college. Students who live in residential colleges at UTHM are the subject of this study. Students are stratified according to their residential college and then random sample was chosen. The dependent variable is student loyalty towards residential college, while the independent variables are facilities, management and staff performance. The causal relationships were established by structural equation modelling (SEM) method using SPSS and AMOS statistical software. It is shows that facilities, management and staff performance have significant and direct effect toward student loyalty.