Globalized sport management in diverse cultural contexts : An introduction

While the sport industry has enjoyed expanded opportunities and increased benefits of globalization, critical and complex issues have also arisen in managing sport teams, leagues, and organizations. In this chapter, critical analyses are conducted of both advantageous and challenging perspectives of cross-cultural and managerial issues in the global sport industry. In a preliminary effort to address the challenges, discussions on emerging trends and managerial practices are made; certainly, empirical studies are suggested to further analyze related concepts and variables and seek viable solutions. Including this introduction chapter, this book contains a total of 14 chapters that are organized into two main sections, including cultural and managerial perspectives.