Impact of Integrated Multimodal Traveler Information on Auto Commuter’s Mode Switching Propensity

Aim: Real-time traveler information affects auto commuter’s travel behavior. Method: An ordered probit model is used to analyze auto commuter’s mode switching propensity under influence of simulated real-time multimodal traveler information. A travel preference survey is administered to car drivers to gather individual commuter’s travel decisions under integrated multimodal traveler information. Result: It is shown that integrated multimodal traveler information can influence willingness of car drivers to switch mode of travel, while socio-economic characteristics also influence the mode choice decision.