Стратегічний менеджмент банку

The guide details the main milestones in the strategic management of the bank, its functions and tools focused on the marketing and financial components of the bank's strategic development and competitiveness as the main outcome of the mechanism of strategic management. Analysis of the domestic banking practice of strategic management and the basic directions of improvement. For students and teachers of economic sectors of higher education, managers and banking specialists, and for all those interested in becoming strategic management in the banking sector.