Anchorvideos as a Means to Engage with Software and Technology Innovations in Large Organizations

Digital transformation today means dealing with a huge and volatile market of new technologies and software tools. To effectively and efficiently keep up with the technological progress, it is necessary to communicate and coordinate the activities within large organizations. The individual employee is of significant importance in the innovation and in the software development processes. The concept of anchorvideos introduces the video format into the early stages of innovation management to engage people and for a specific new technology or software identify experts and autotelic employees throughout the company. Anchorvideos demonstrate a new technology and capture employee statements about application fields and visions how to use it for the own organization. Besides describing the concept, we present a sample application of an anchorvideo and the evaluation that proves its benefits.