Old Web
English
Sign In
Acemap
>
Paper
>
The effects of promotional package frames and price strategies on inaction inertia
The effects of promotional package frames and price strategies on inaction inertia
2019
Hsin-Hsien Liu
Hsuan‐Yi Chou
Keywords:
Marketing
Inertia
Psychology
Mental accounting
Bundle
Correction
Source
Cite
Save
Machine Reading By IdeaReader
47
References
5
Citations
NaN
KQI
[]