Performative face theory: A critical perspective on interpersonal identity work

ABSTRACTPower operates not only through ideological and institutional control, but also through everyday interpersonal communication practices that sediment what is and ought to be. However, critical theorizing about power remains scarce within the sub-fields of interpersonal and family communication. To answer questions about operations of power in interpersonal identity work, performative face theory is set forth, which places Erving Goffman’s theorization of face in conversation with Judith Butler’s theory of performativity. Performative face theory suggests that discursive acts cited or repeated in negotiations of face constitute and sometimes subvert naturalized identity categories. Four theoretical principles are provided and an empirical example of childbearing identity is presented. Finally, implications of this novel critical interpersonal and family communication theory are discussed.