담양 죽제품 연구

This paper or article is about bamboo products from Damyang that have been degenerated by the threat of Chinese low-cost products. Comparing the products from Damyang and China, we could point out four problems and come up with solutions. Firstly, we need strong and specific storytelling based on historical facts and various research to boost the bamboo industry. In order to introduce interesting storytelling to the public, it is also necessary to train some good-quality workers. The public would be more familiar with the bamboo products from Damyang than Chinese products. Secondly, technologies used for bamboo products from Damyang are extremely behind the times. Skill shortages for bamboo products caused to create unattractive products to the public for approximately 30 years. Thus, we need to acquire advanced technologies from abroad as well as to develop our own. Thirdly, Even though attractive bamboo products would be produced with advanced technologies, workers in bamboo industry lack knowledge of distribution channels and marketing strategy so that there is no way to introduce their products effectively to the consumers. Therefore, government agencies or marketers should educate workers to help running their business successfully. Finally, bamboo products have been fashion and living items for some specific consumers for the last years. However, we need to create variously new types of bamboo products through the collaboration with a wide range of artists to be widely appealing. In conclusion, it is important to be aware of the problems and solutions above. The 17th Bamboo Expo in Damyang will be a great opportunity to introduce Korean bamboo products in worldwide and develop the bamboo industry.