A STUDY OF UTILIZATION OF MEDIA FOR TRAFFICAWARENESS

Among the basic needs of the people, after bread, clothes and houses, other essential things are electricity, water and roads. These are the needs without which people's life would be like living in the primitive world. In all of these, there is such a system of roads, through which a person tries to emerge himself as a big competitor in the stream of development, because the movement itself leads to the development ladder, otherwise sitting at home can lead to any development Cannot move forward. Traffic safety rules were made to make the road system strong and safe. The role of media becomes important for maintaining this traffic safety and their compliance, because media is called representative of general public. Media is also known as the bridge between the government and the common man. The role of the media also becomes important because it works with the neutrality of a law and studies it and presents it to the people. The study presented studies the role of media for traffic awareness. Content analysis and survey method have been adopted in this study. Through the study, an attempt has been made to find out how much and why people follow traffic rules. It has also been tried to know from where people get inspiration to follow traffic rules.