Notice of Retraction Brand-Assemblage Strategy: A Comparative Analysis on Two Typical Industrial Clusters

As an economic organization form, industrial clusters have the dual characters of market and enterprise, so, their brand foundation should also include two aspects: enterprise brand and cluster brand, which is more complex than single enterprise. By comparing with clusters features, the paper classifies Chinese industrial clusters patterns according to the brand factors, discusses their differences in performance to Brand-Assemblage Strategy, and draws a conclusion that the upgrade path of Spontaneous Community industrial clusters should be droved to change from only focusing regional brand to promoting enterprise brand, and Core Expansion industrial cluster should emphasize regional features through active propagandizing some famous enterprise brands in cluster.