From Conexa to Docpass: The Competitive Environment of Telemedicine Platforms.

The case reports the trajectory of a telemedicine platform in Brazil Conexa, a company that already operated with a telemedicine B2B model, took advantage of the regulatory change during the coronavirus pandemic (COVID-19) and launched Docpass, a B2C platform The pandemic not only brought about a change in legislation, but also provided a context that reduced cultural barriers to the adoption of such a service for both doctors and patients The case is recommended for Strategy and Innovation disciplines, more specifically in sessions dedicated to business models based on platforms, when the following learning objectives are worked on: (a) diagnosis of COVID-19 effects in a telemedicine business by comparing before, during, and after the pandemic;(b) understanding the network effects present on the platforms and their reflections in terms of value;(c) understanding the competitive dynamics in a platform ecosystem (English) [ABSTRACT FROM AUTHOR] O caso narra a trajetoria de uma plataforma de telemedicina no Brasil A Conexa, uma empresa que ja operava com modelo B2B com telemedicina, aproveitou a mudanca de regulamentacao durante a pandemia do coronavirus (COVID-19) e lancou a Docpass, uma plataforma B2C A pandemia nao trouxe somente a mudanca na legislacao, como tambem propiciou um contexto que reduziu as barreiras culturais para a adocao de tal servico tanto para medicos quanto para pacientes O caso e recomendado para disciplinas de Estrategia e Inovacao, mais especificamente em sessoes dedicadas aos modelos de negocios baseados em plataformas, quando forem trabalhados os seguintes objetivos de aprendizagem: (a) diagnostico sobre desdobramentos do COVID-19 em um negocio de telemedicina comparando-se o antes, o durante e o depois;(b) compreensao dos efeitos de rede presentes nas plataformas e seus reflexos em termos de valor;(c) compreensao da dinâmica competitiva em um ecossistema de plataforma (Portuguese) [ABSTRACT FROM AUTHOR] Copyright of RAC - Revista de Administracao Contemporânea is the property of Associacao Nacional de Pos-Graduacao e Pesquisa em Administracao (ANPAD) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission However, users may print, download, or email articles for individual use This abstract may be abridged No warranty is given about the accuracy of the copy Users should refer to the original published version of the material for the full abstract (Copyright applies to all Abstracts )