Sourcing Process – A Supply Chain Management Perspective to Meet Consumer Demand with Special Reference to Solitaire Diamond Brand Sold in Damas Outlets, Dubai

Diamond in a supplier‟s catalogue encompasses a steady price appreciation and less volatility. Strategic sourcing for diamond is based on the assessment of needs and exploration of the legal mining process, and the allied risks. This paper analyses the sourcing process for managing the supply chain with special reference to Damas, Dubai where an organisation has functional expertise at every level but lacks expertise in the value chain.