Комплексные инструменты и методологии повышения качества в управлении конкурентоспособностью торгового предприятия

The paper substantiates the need for the use of integrated methods of research and quality management in the trading enterprise – the model of attractive quality N. Cano and QFD (Quality Function Deployment) analysis, which can be quite used as strategic approaches in the concept of TQC (Total Quality Management (technological)). The authors prove with the help of practical studies that in decision-making to improve competitiveness and improve the process of creating a product (service) requires a methodology that will not only form a matrix of customer preferences and determine the degree of sensitivity to different characteristics of quality, but also to translate the request into the language of technology. For testing these methods improve the quality of the selected company Servismaster LTD is employed in the service sector are technically complex equipment in Agro-Industrial Complex market. This area is a dynamically developing industry and the problems of quality and competitiveness in the market of agricultural machinery are very relevant. A deep understanding of customer needs is necessary to ensure a high level of service for technological products. The result of using model H. Kano has become the differentiation of different characteristics by types for regular customers, providing large orders to the trade organization on the terms of trust. Structuring of quality functions allowed to develop management solutions for quality management of service processes in the enterprise. The conducted research with the help of complex methods and methodology of improving the quality of customer service Servismaster LTD allowed to determine the requirements of consumers and correlate them with the parameters of the processes of the trading company, which in the future will allow to develop the necessary solutions to improve the competitiveness of the enterprise.