Social Media Strategies and Practices of Integrated Media Companies

Media companies are increasingly active on all kinds of different platforms—combining print and broadcast already was developed in the US more than several decades before. From the mid nineties on media companies expanded by launching websites, often with content coming from other platforms like newspapers, magazines or TV. In the last years—as social media emerged—these platforms multiplies as professionals were expected not only to publish for different media but also to communicate with users, readers, viewers and listeners on their platforms.